Not only do consumers expect brands to deliver excellent service, but they are also ready to pay for it. The 2018 Genesys State of Customer Experience research revealed that one in three consumers is willing to pay more to receive a higher level of service. It won't take us from initial contact to a suitable

As many as 33% of them admit to never having used an online dating app, and 29% claim to have used it up to 10 times in total. The development of the web into a living web, where a multitude of users create their own content, led to consumers becoming the producers. Before this background,